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Aussie fitness chain opens in Thailand

Sarah Stowe

The first Thai gym for Jetts fitness chainThe 24/7 gym chain Jetts has unveiled its first gym in Bangkok, Thailand.

The move marks a significant milestone for the group, which has a network of more than 270 gyms across Australia, New Zealand and the Netherlands since launching on the Gold Coast in 2007.

Jetts expects to open 20 gyms across the Benelux region, Thailand and the UK in 2016.

The gym chain’s founder and managing director, Brendon Levenson, said Thailand was experiencing a growth in its economy, which has placed higher demand for quality fitness services built around convenience and flexibility.

“Thailand is currently witnessing tremendous growth in its middle class segment, bringing with it a demand for fitness services such as gym memberships and personal training,” Brendon said.

“This growth presents great opportunities for our brand, with locals increasingly looking for more convenient fitness options. The combination of our 24/7 access and no lock-in contracts, alongside our Aussie brand, has been a big driver of new sales within the first gym.

“Australia’s focus on healthy living and an active lifestyle holds us in high regard internationally. We’re seeing that consumers in other markets really aspire to this concept, and will embrace the Jetts’ philosophy.”

This is the first Australian fitness franchise chain to open sites in Thailand.

“The Asian market, particularly Thailand, is still very much in its infancy but growing fast. The chains that dominate are charging high fees and focusing on locking their members into 12 and even 18 month contracts. We simply don’t believe that model is the best for members and instead, aim to provide more people with the freedom of choice when it comes to joining a gym,” Levenson said.

The chain is built on the basis of a no lock-in contract and member access to all clubs.

It recently launched its own functional group training program where members join groups of six to eight people for a 15 minute, high intensity workout.