Armstrong Creek Town Centre to boost sub-regional retail

By Nick Hall | 01 May 2019 View comments

A new 40ha retail centre is set to boost sub-regional Victoria, with the announcement of Armstrong Creek Town Centre.

The major retail destination will provide residents in the growing community with a wide range of retail, leisure, entertainment and residential amenities.

Sub-regional projects are rapidly growing in popularity for developers, following a string of industry and population reports.

The mixed-used precinct is the first major commercial development in the area from developer Welsh Group.

Andrew Welsh, managing director said the group was eager to provide new opportunities for retail expansion for business owners, and new entertaining offerings for Geelong locals.

“The Welsh Group has a strong investment within the Geelong region through its residential homes division, Welsh Homes,” Welsh said.

“The Armstrong Creek Town Centre will be the first major commercial project in this region delivered by Welsh Group, and will include a range of retail, leisure and entertainment, residential and community facilities; bringing an array of services and employment opportunities to the growing community.”

Stage 1 of the Armstrong Creek Town Centre has now received planning approval, and is anchored by a Coles supermarket, to be complemented with a series of boutique retail offerings.

“Stage 1 will initially service approximately 58,000 people, and provide in excess of 1,100 ongoing jobs, with the suburb set to rapidly increase to over 110,000 residents by 2036,” Welsh said.

Welsh Group has appointed Colliers International as leasing agents for the project, with Colliers’ Mike Crittenden revealing interest was already swelling.

“The initial off market campaign in securing the anchors, has already generated significant local and national retail interest for the soon to be launched specialty tenancies,” Crittenden said.

Construction of the site is due to commence in the coming weeks, with stage 1 of the Armstrong Creek Town Centre scheduled to open in 2020.