Are franchise businesses adapting for the digital world?

By Sarah Stowe | 29 Oct 2015 View comments

How are you adapting to the online environment? Are you a social media spectator, or are you adapting your behaviour to thrive in it? Could failure to adapt be a threat to the survival of your business? Kate Groom considers the key questions.

It makes me think about that popular quote from Charles Darwin: "It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change."

Many CEOs and senior managers still wonder whether social media is worth the effort. Or they think it is important, but don't  know where to start.

But even if you find it all a bit confusing, it's something we all need to adapt to in business.


If you’re a franchisee, in senior management, or in franchise development, 'social' is definitely worth paying attention to.

You see, social media isn’t just about using the internet to sell more products and services. It’s about finding franchisees, employees and people who can help you in your business. The social web is here to stay, so the question is how do we make the most of it.

If you aren't booked in yet for the Social Franchising Summit on 9th April, I suggest it could be a great way to find out.

I’m looking forward to facilitating a couple of panel sessions, and my goal is get straight answers to questions on the topics of:

  1. Can you use social media to sell (products, services and franchises)?
  2. How can franchisees get the most out of social media?

Talking with a range of specialists, we’ll take a jargon-free look at topics such as:

  • How to generate referrals and boost local area marketing using social media
  • How to manage negative feedback received in online and social channels
  • Bloggers are a growing force in Australia – how must you prepare for this shift to get bloggers writing about your franchise brand?

Social may seem easy, but is it really? How do you ensure you have the right people and processes to maximise success of integrating social thinking across your business?

Kate Groom has been in franchising (both on the franchisor side, and as an adviser) for almost 20 years. Kate has been on Linkedin since 2004 and Twitter since 2007, writes a blog and for online media, and is a real world example of generating business from online connections.