Full facility gym Advance Fitness launches franchise

By Sarah Stowe | 29 Mar 2019 View comments

Specialist, niche fitness studios have been all the rage. Now with the Advance Fitness launch, there’s a new focus on a full facility fitness space.

Advance Fitness co-founder Clayton Sinclair is excited about the brand’s plans.

“We are firm believers that there is a growing future for full-facility gyms, but main growth will continue to be ‘groups’ or franchises. Current growth trends would suggest that consumers value known brands more than ever.

“It is our observation that franchise gyms are more attractive to new buyers as new operators feel more confident with the support. Therefore, we have taken the next step and established Advance Fitness as a full-facility 24/7 gym franchise system.”

Advance Fitness launch


Sinclair said “The goal is to offer a full range of fitness services under one roof with options to suit all budgets and fitness levels. We want to provide a place where the whole family can work on their fitness goals.

“With more to choose from, members can try new things and keep their training fresh. By maintaining the ‘fun’, members keep training, keep getting results and keep returning.”

The founders brought extensive fitness business marketing expertise to their gym project, turning their passion and brand into the 24/7 full-facility fitness concept.

Gym users will find strength and cardio training equipment, a range of group fitness classes, and premium training services such as boot camp.

Franchise growth

The business began in 2011. The growth strategy has focused on converting existing gyms to the Advance Fitness brand.

Right now there are six gyms in the business, four in Australia and two in New Zealand.

Sinclair said the business is now ready for expansion with owner/operators heading up the outlets and taking a hands-on role in their business.