A boutique hotel in Port Macquarie is rebranding and operating as a franchise, adding to AccorHotels presence in a growing tourism region.

The newly badged ibis Styles Port Macquarie will undergo a soft refurbishment bringing it in line with the design-led brand standards.

Simon McGrath, chief operating officer of parent company AccorHotels Pacific, said “Port Macquarie continues to be one of the most popular holiday destinations on the north coast and with investment in tourism projects and the upgrade of the airport soon to begin, we are excited to be expanding our footprint in the region.

“The ibis Styles brand is a segment leader known for its design-led, functional and affordable accommodation offering and together with the strength of our distribution and loyalty platform we are excited to be giving our guests even more reason to travel to Port Macquarie.”

Ibis Styles Port Macquarie joins more than 30 ibis Styles hotels in Australia and over 70 ibis Styles hotels in Asia Pacific.