Franchise Careers has appointed a general manager of public relations.

Andrew Kelly has worked with national brands including McDonalds, Amcal Pharmacies, Bob Jane T-Marts, Sportsco, BrumbyÕs Bakeries and more recently, Clark Rubber.

According to Franchise Careers director, Dean Salomone, the business saw an opportunity in the franchising sector for a specialised PR Agency.

“Whilst recruitment and training will remain Franchise CareersÕ core products, we strongly believe that there is a desperate need for a PR services solution that truly understands the dynamics and idiosyncrasies of franchising,” Salomone said. “We will provide fully-integrated PR Services, such as communications strategy, media strategy, media relations, media coaching and training, corporate & executive profiling, professional writing, event management, speaking platforms, sponsorship leverage, issues management and conferences.”