Pure Protect is revamping its brand to better reflect the service the franchise network provides with a tagline ‘Eliminate prevent protect’.

An external review revealed feedback that the brand appeared very product oriented and was not seen as a service. The companyÕs new look now targets business opportunities and this will also be reflected in the refreshed website going live on 1 September.

The brochure uses franchisee visuals to get across the message about owning a business with Pure Protect. Franchisor Derek McNicholl told Franchising “Potential franchisees can see what they are getting, people can see themselves as a franchisee now.”

Since February this year the company has appointed 15 franchisees across the country, three as a direct result of the Perth Franchising and Business Opportunities Expo and two in New Zealand.