Aussie Mobile Grooming is the Australian arm of the global Aussie Pet Mobile pet grooming franchise.
How long in business as a franchise system?
Established in the US since 1999, launched in Australia in October 2010.
How many franchisees?
In the US 280 franchise territories; the business is established in 10 countries. AustraliaÕs first franchise will launch in February.
Do franchisees buy an exclusive territory?
Yes, we guarantee a minimum of 40,000 households but in general it is around 60,000. In most territories, this equates to about 10,000 dogs and a total estimated annual market for grooming and clipping of $500,000. These territories are mapped out and the franchisees are able to choose their preferred territory.
How are customer leads generated?
Local Area Marketing assistance is given to franchisees including letterbox drops and event sponsorship. In addition the vans are like mobile billboards with the website displayed and the national 1300 number (1300 M GROOM) directed to the national call centre.
Is this a one-man business?
Generally, an Aussie Mobile Grooming franchise is a one person operation. However when the business matures after one year, there could be enough dogs on the books to add in a part time additional groomer or partner. Also there may be scope to run two vans in a territory or to take on adjoining territories.
How much admin does a franchisee do weekly?
There is a software system (Aussie Customer Management System) already developed to handle bookings, appointments, handle the customer and pet database, analyse business drivers such as the average groom price and to interface with head office. This should be done daily but only takes about two hours a week in total.
What is the upfront cost of a franchise?
A payment of $59,000 plus GST covers the initial franchise fee, use of the software, initial training as well as the 12 week Action Acceleration package and the initial grooming kit.
In addition, a fully fitted out Mercedes Sprinter van is required at a price of $90,000 plus GST but this is usually leased.