7-Eleven opens six more stores in August

By Sarah Stowe | 28 Aug 2020 View comments

It’s all go at 7-Eleven as the convenience chain continues to open new stores. Six outlets across Victoria, NSW and Queensland have opened in August.

General manager retail operations, Braeden Lord, said the consistent growth is driven by a number of factors.

7-Eleven is a customer driven growth organisation, opening on average 30 stores a year. Our new sites reflect a desire to be very accessible to our customers both in filling current suburban network gaps and in new communities,” Lord said.

“Woombye, Singleton, Tarneit West and Booragoon are part of our plans to expand our footprint into new suburbs and regional locations. Our recently transformed supply chain capability enables daily fresh replenishment into new communities that are natural geographical extensions from our existing networks. This extended reach is very exciting for us and for customers who have been yearning for our signature offer.”

Lord said the stores in Richmond West and Maidstone are situated in high-density locations.

“Sophisticated insights and data capability help us ensure that our store network is future fit for the changing shape of the retail landscape and the evolution of customer habits,”  Lord said.

“Essentially, our insights capability means we identify the right location and build the right product offer that creates a small business, likely franchised, that feeds a healthy local customer demand,” he said.

It takes a big team to get a host of stores open in quick succession, and that’s been the case with the six fresh sites unveiled throughout August, he added.

“Opening this number of stores while balancing additional safety requirements and restrictions due to Covid-19 has taken a phenomenal effort from our entire team. From construction, recruitment, supply chain, merchandising, training and store operations everyone involved has done an incredible job.”

New franchisees such as Yasir Iftihkar have also opened the doors to their new businesses during the pandemic.