Cardless and cashless 7-Eleven concept store unveiled
In an Australian-first, franchise giant 7-Eleven has launched a cashless and cardless concept store.
The innovative 7-Eleven concept store was unveiled to the public this week. Customers in Melbourne’s inner-city suburb of Richmond can now complete their transactions using only their smartphones.
With no physical counter and all transaction housed within a specially-designed app, the concept marks a completely new retail experience for 7-Eleven.
Customers create a user profile on the app, link their credit card and upload a selfie. They are then able to scan their own items on their phone and check out within seconds without having to queue or re-enter their payment details.
The 7-Eleven concept store furthers the brand’s commitment to improving customer service. Staff members are no longer required to process transactions, meaning they can focus on greeting customers and delivering the brand’s growing food offer.
While the concept was trialled alongside a traditional point-of-sale system in 7-Eleven’s Exhibition Street Melbourne store, the Richmond opening marks the first fully cashless and cardless outlet.
Angus McKay, 7-Eleven chief executive officer said that evolving customer needs were driving the latest innovations.
“Nobody likes to wait, so eliminating queues was part of the mission for this mobile checkout,” McKay said.
“The store feels more spacious and customers avoid being funnelled to a checkout location creating a frictionless in-store experience.”
McKay also revealed that the new initiative was just one part of the brand’s renewed focus on customer satisfaction.
“Continuing our focus on providing ultimate convenience, this year we’re trialling a catering service, and we’re thinking about ways to provide an extraordinary experience to more customers, more often, in more ways that suit them,” jhe said.
“That might be delivery, it might be micro store formats. We’re trying to push the notion of ‘convenience’ to its absolute limit.”
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