Convenience chain 7-Eleven is primed for summer, with a brand new ad campaign set to boost customer traffic and the month of November devoted to celebrating Aussie music in-store.

The 7-Eleven campaign will air across free-to-air, catch-up TV and YouTube with radio, Spotify, social media, Twitch, out of home advertising, digital and in-store collateral.

From day to night and back again, in an endless loop, the campaign with the tagline ‘Wonderfully Easier’ aims to cement the combo of 7-Eleven and summer in the minds of Aussies. 

Adam Jacka, head of marketing communications at 7-Eleven said, “After the year Australians have been through with so many of us in lockdown or separated from friends and family, customers are looking to make the most of every moment this summer.

“The 7-Eleven Summer 24/7 campaign also stretches well beyond our hero film content and into a range of digital-first extensions with influencer partnerships, gaming integration through Twitch and a consumer promotion celebrating our new Mystery Flavour Slurpee ranges.”

The convenience chain is also promoting the rollout of new smoothies, frappes and juices.

Another national campaign is all about celebrating Australian music with a playlist running across the chain’s 700+ stores featuring a number of up and coming and established artists including Jack River, Baker Boy, Ocean Alley and Client Liaison.

7-Eleven is focused on empowering franchisees and their staff to connect with customers so the music initiative is designed to resonate with customers and offers hyper local content delivered at relevant times.

Making the most of this technology, both Jack River and Baker Boy have recorded special announcements for 7-Eleven customers that will play in-store across the month.

7-Eleven Australia’s general manager – customer, Julie Laycock, said “Being able to give Aussie artists more airtime and help with some extra income is something we were happy to support.”