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4 brilliant reasons to visit the Sydney franchise expo

Sarah Stowe

You’re considering what buying a franchise could mean for you and your family. Perhaps you’re knee-deep in research. Perhaps you’re just learning about this exciting sector. Wherever you are in the journey of discovery about franchising, the upcoming Franchising & Business Opportunities Expo is the perfect stepping stone to the next level of research.

Here are 4 excellent reasons why you need to book yourself a ticket to this event:

1. It’s a brilliant shortcut

The organisers of the Franchising & Business Opportunities Expo have assembled a broad cross-section of franchise brands to showcase their business models. That’s a bonus for you, because it’s an easily accessible way to delve into a whole host of industries in one spot.

It’s easy to do some simple comparisons between brands, particularly if you set yourself a series of standard questions to ask each and every franchise representative you speak to.

2. Get face-to-face with franchisors

Want to know what the business you’ve researched online is really like? Attending an expo gets you up close and personal with key personnel in a franchise organisation. Who will be on the stand? How do they present? Could you work with them?

You can learn a lot about a franchise culture and its approach to franchisees from the people manning the expo stand.

3. Find something new

It’s astonishing the number and variety of franchise brands in Australia. An expo can give you just a little taste of the opportunities available and you are almost certain to find a business concept or a new brand that you are unfamiliar with. Take advantage of the chance to learn about unexpected business models. Many franchisees started looking in one industry and ended up owning their own business in a totally different sector.

4. Learn from experts

Professional advice costs. It’s something that many franchisees skimp on which is a calculated risk that doesn’t always pay off. The best start you can give yourself in your brand new franchise is to know as much as possible about the brand, the business, and the franchising regulatory landscape as possible.

And that’s the particular advantage you’ll have as an expo attendee. A series of free seminars throughout the two-day event means everyone has the chance to learn from experts about the important things in franchising – whether that’s legal, financial, marketing or strategic advice.

It’s one of the winning points of the expo, so make the most of this and garner as much free advice from franchising gurus as you can.

Tempted? You can book yourself a ticket to the expo here. Use the code FMG to score a free ticket.

The Sydney Franchising & Business Opportunities Expo runs at the ICC, Darling Harbour on Friday and Saturday 20 and 21 March 2020.