4 must-see mobile pool franchises

By Nick Hall | 22 Jan 2020 View comments

Love the great outdoors and want to make a splash in the world of entrepreneurship? Mobile pool franchises provide the flexibility and financial freedom you need to kick-start a new career.

Whether you’ve been thinking about starting a business for a long time, or you’re just coming around to the idea, price will inevitably be a concern.

Mobile pool franchises, like all mobile business models benefit from lower overheads, due to a lack of physical premise. Franchisees are not required to lease an expensive retail site or employ multiple staff to man the phones and reception desk.

Instead, you are free to take on work when you want, within your exclusive territory.

If you want a low-cost, high-return investment, check out these four must-see mobile pool franchises.


Kicking off way back in 1983, Swimart is one of Australia’s longest serving and well established mobile pool franchises.

Mobile franchisees can buy into the business for as little as $45,000, with no previous experience or qualifications required. The brand provides an intensive 23-day training program where new entrants work in the field with existing franchisees.

Further, the brand also provides a comprehensive marketing strategy that includes national TV commercials, digital advertising, local media advertising and mail-outs.

Swimart also has retail franchise opportunities available, however the investment cost will set you back between $180,000 and $250,000 plus stock.


Much like Swimart, Aussie success-story Poolwerx has a multi-channel franchise format, comprising of both retail and mobile pool franchises, however new franchisees are encouraged to take up the mobile mantle first.

With over 25 years’ experience in the pool service industry, Poolwerx has risen to become one of the country’s leading franchise businesses. The brand has more than 350 franchise territories and a network of over 100 retail stores and 400 mobile service vehicles, making Poolwerx one of the most recognisable brands on the market.

And for good reason.

The pool service franchise is a three-time winner of the Franchise Council of Australia’s Franchisor of the Year award, with members claiming Multi Unit Franchise of the Year honours in 2012, 2013 and 2015.

Recently, independent benchmarking business FRANData awarded Poolwerx a five-star franchise rating, based on the chain’s commitment to support, financial performance, franchisee satisfaction and compliance.

Franchisees complete a Certificate III Swimming Pool & Spa Maintenance Service, before undertaking three weeks in-house practical training, equipping them with all the tools to operate their own business.

Jim’s Pool Care

Where we would be without Jim? The man seemingly does everything, from gardening to mobile phones. But did you know mobile pool franchises are among the Jim’s network’s most successful operations?

Launched in 2003, Jim’s Pool Care is a mobile pool service solution for everyday Aussies, backed by proven systems and a brand that 94 per cent of Australian adults recognise.

What’s more, a Jim’s Pool Care franchise is also one of the most affordable options on the market. For as little as $69,000, franchisees can get started with Jim’s, kick-starting a career that allows them to choose their own hours and become their own business.

Franchisees receive high level marketing and branding, with a library of ready to go marketing resources at their disposal.

Clark Rubber

Pool and spa specialist Clark Rubber has been providing mobile pool servicing alongside its retail outlets for years, however the brand recently revamped its offering.

Back in August, Clark Rubber introduced a stand-alone mobile pool servicing model, with a considerably lower entry point. Anthony Grice, Clark Rubber CEO said the new mobile-only van format was a major opportunity for those aspiring entrepreneurs that may have previously struggled to raise significant capital.

“We know that the type of candidate that is interested in this model will be very different than those of our larger format, so by breaking down that barrier to entry we can provide a pathway,” he said.

Clark Rubber also provides an immersive training program that see partners undertake four weeks of hands-on training, finishing with a Cert III in Pool Servicing.

Additionally, all franchisees are backed by an extensive mapped pool service territory, with full national and local area marketing support.

Mobile pool franchises

When it comes to high-value opportunities, the key to success is return on investment. Mobile pool franchises, like most service-based models have a significantly lower investment cost than fast food or fitness.

However, they will be hard work.

Any service or maintenance franchise opportunity will inevitably be taxing on your body. Think about your current lifestyle and if you believe that a service-based opportunity is right for you. Once you’ve settled on a business that suits your lifestyle and personal goals, it’s time to take the plunge!