Aussies are getting pumped about the fitness opportunities in an ever-growing marketplace.
And the good news is health professionals are getting on board to help drive better fitness levels around the world.
According to Fitness Australia, the main influence this year is going to be a global initiative Exercise as Medicine. The aim is to encourage primary care medical professionals and other health care providers to assess patients’ physical activity and to recommend fitness at every visit.
12 fitness trends
Fitness Australia has ranked the top exercise trends for 2020, and exercise as medicine is leading the way.
- Exercise is Medicine
- Instructor-led group training
- HIIT
- Registered fitness professionals on staff
- Fitness for older adults
- Functional fitness training
- Exercise for stress management
- Body weight training
- Training with free-weights
- Inclusive fitness
- Small group training
- Wearable technology
Franchises perfectly placed to reap rewards
Even better news is that the plethora of fitness franchises in Australia is well-placed to benefit from these trends.
Fitness for all is the message, backed up by the diversity of brands and focus of each franchise chain.
Stalwarts of the Australian fitness scene – Fernwood, Curves, Anytime Fitness,Plus Fitness – offer flexibility and convenience for their members and stay ahead of the game with new programs to broaden their gym-based workouts.
Gyms are employing fitness professionals to deliver the group classes such as HIIT and maintain a high level of performance and customer satisfaction.
There’s a lot of interest today in functional fitness, with new concepts pushing the boundaries.
The fitness field offers boutique experiences such as Xtend Barre‘s ballet and Pilates-based classes; or Zadi’s tech-meets-nightclub sessions.
Boxing and kickboxing are joining barre as niche fitness workouts, attracting brands such as 9Round and 12RND into the space.
On the one hand franchisors are developing smarter ways to deliver speedy yet effective fitness routines, matching technique with technology. On the other, mind-body experiences are stretching their reach, encouraging older Aussies to get physical with more gentle routines.
What’s next? Get on board and make fitness your future. Ready to find out more? Check out these listings.