How important is local area marketing (LAM) to a franchisee’s success?
In my 20 years in franchising, there has been no coincidence that the best performing franchisees are those who are active in local area marketing and constantly driving their businesses.
What does the ‘ideal’ successful franchise system look like?
Why do some franchise businesses continue to grow and flourish, whilst others may begin successfully, then as soon as they start to expand, they stall or fail? Is it because of inadequate systems and processes, a deficient organisational structure or
How to manage and integrate your online marketing system
For over the past decade, the internet has been an increasingly popular choice in marketing to existing and potential customers. The internet offers a huge range of potential marketing opportunities and activities for businesses both new and current.
How your business can benefit from a clever website strategy
Having a website is just the first step in bringing your business into the internet landscape. A website is an ongoing initiative that can help increase lead generation, customers and brand exposure, which will bring success to your business if done
Set a good first website impression with your information
A website is sometimes the first point of contact a customer has with your business. Just like a shop front, it is important to set a good first impression.
Should I franchise my business?
Franchising can be a highly successful way to expand your business, raise capital, increase revenue at store level, obtain market share, develop a brand and increase future asset value.
Six steps to a successful franchise business in 2013
It’s the New Year and what better time to set yourself new goals for the year – including becoming your own boss! You’ve got your finances in order, you have business experience and management skills or you’ve got the confidence to lead a business an
How to maximise your online business profile
There are many options and opinions on how you should be investing your money when it comes to online marketing. At the same time, there is always a risk of spreading yourself too thin. Wherever you decide to target your efforts, always make sure you
4 top ways your business can survive the internet
As the internet becomes the most used channel for communication, promotion and transaction, this means a strong online presence can make or break a business. SEO (search engine optimisation) and SEM (search engine marketing) have become part of every
5 top tips in making a great website
A website is a great way to showcase the skills, products, services and specialisations your business has to offer.
Should Franchisors list on a Stock Exchange?
Franchisors like many growing, successful businesses often consider listing on a stock exchange (e.g. ASX).
To tweet or not to tweet? Social Media in a Franchise Business
Just like business owners, franchisors have to be responsible for the messages that are conveyed about their business. From advertising campaigns, marketing and PR strategies, all the key messages promoted must be the same and consistent to the eyes
How to find Expert Franchise Advice?
Making the decision whether or not to start a franchise can be difficult, especially since there are many things that must be considered and decided upon before you can even begin. How much start up capital is needed? What type of training developmen
I would like to become a franchisor, what is the first step?
The first step is to become familiar with the requirements for granting franchises.
I have an existing business and I am thinking about granting franchises, how do I go about it?
You will (as a minimum) need a franchise agreement, a disclosure document and some certificates in the form required by the Franchising Code of Conduct.
3 ways to use online to increase successful franchisee recruitment
There is a continual debate with the franchise industry on the complexities in successful franchise recruitment marketing.
Why should my business consider International Expansion?
International expansion provides an opportunity for diversifying into new potential thriving markets
What happens if my Franchisor sells the System?
It is often the case that franchisees are attracted to a franchise brand or system by the enthusiasm and vision of the founder. The founder may be quite hands on and meet and approve the franchisee and also take a direct role and interest in supporti
International Franchising in Australia
Franchising is an established and sophisticated industry in Australia and foreign Franchisors are now more than ever looking to Australia and New Zealand as potential markets to expand their brand.
Getting your franchise seen online: Gloria Jean’s Coffees success story
There is an enormous choice of franchises in Australia - from fast food, coffee to bookkeeping and mobile services – that it can be difficult to be noticed by prospective franchisees.
3 key considerations for expanding your franchise overseas
Earlier this month the Coffee Club announced the opening of its first store in Egypt – with plans to open a further 15 stores over the next 5 years.
What is the best way to grow my business?
Growing your business is an exciting prospect. You have a vision of expanding your product or service range into new markets, reaching new customers and building a large, successful brand that meets both business and personal goals.
International Franchisors Inbound
Franchising has developed in Australia through well known international brands.
Top 5 factors to consider when looking to franchise your business
Choosing to franchise your business is not only an exciting venture, but a fantastic marketing method. Contrary to what some believe, developing and maintaining a franchise is not an easy and simple way to become rich. However if a franchise is under
How do you build a successful franchise system?
The key to building a successful franchise system starts with the planning. Franchising your business is not the same as simply opening a duplicate of your current operations.
How do you find the right franchisees?
National Leader for PwC (PricewaterhouseCoopers) Franchising, Greg Hodson, provides a guide to franchise recruitment - finding franchisees, and perhaps more importantly, how to find the right ones.
What did existing franchisors think about when franchising?
There are a few vital issues to consider before entering into a new business relationship
When is the right time to consider franchising?
Keys questions must be asked before undertakling any franchise model
Do you want to become a franchisor?
Key decisions made during the initial strategy phases will provide the foundation for franchise success
Why does the Flight Centre incentive model work so well?
Incentive based models have been successful but consideration must be given as to whether business goals are truly being achieved
How do I know if I am getting the right advice?
The depth of your research will determine the quality of advice you receive
How do I finance the purchase of a franchise?
Franchising enjoys a unique space within the small business sector, with dedicated teams specifically for franchise lending
How should I handle a dispute with my franchisor?
Dispute resolution within a franchise system can be conducted within a structured framework
Should I buy a new (Greenfield) franchise and start from scratch, or buy an existing franchise that is already established?
When deciding on the model of franchise that suits best comparative benefits and personal risk exposure must be weighed up
How do I tell if a franchise system is really successful (or not so successful)?
Asking questions from a cross section of successful franchisees will provide some valuable insight
What do you regard as a good franchisor or a good franchise system?
A number of factors must be considered when determining what makes a "successful" franchise system
How can we help franchisees to improve their performance?
Franchise Systems Group has developed a budgeting tool to assist both new and existing franchisees alike
Why should I franchise my business?
Rewards can be earned by both existing owners and potential franchisees when considering the franchise business model
What is a franchise operations manual?
The ability to effectively standardise systems within the business is what sets successful franchises apart
What do you get for your money?
Some franchisors offer more than other when it comes to your investment
Which franchisor suits you?
A series of questions must be asked to identify the best franchisor opportunity for your specific circumstances and personality
Are you franchisee material?
Careful and thorough self assessment is that right starting point for any potential franchisee
How do I choose the right franchise for me?
How do I choose the right franchise for me?The key is to set your criteria before you start looking at specific franchise opportunities. You and your spouse/family should decide on key issues such as:1. How much capital am I prepared to commit to a f