Positioning franchise organisations for growth and sustainable profitability!
This brief overview will:
- Present our core values and core purpose
- Introduce you to the Master Franchising team
- Explain how we work with clients to achieve outstanding results
- Outline how you will benefit from our services
- Present seven compelling reasons why you should consider engaging the Master
Franchising team to assist you in achieve your goals and vision.
Our core values:
- We require complete honesty and integrity in everything we do…and expect the
same of our clients
- We make commitments with care, and then live up to them.
- We demonstrate a genuine sense of urgency on any matters related to our
clients and are always responsive and accountable.
Our core purpose:
- We continuously strive to generate insights into what drives value creation
and sustainable performance enhancement in our clients franchise and business
activities at all levels
- Working with our clients on a collaborative basis we then convert insights
into outcome-driven performance enhancement strategies
- We support our clients to ensure that the agreed on strategies are implemented
in a risk managed, measurable and effective manner.
The Master Franchising Team
We have a team of professionals whose expertise centres around the key franchise
performance drives supported by a panel of associated professionals who are used
on an as required basis depending on the nature of any particular client
engagement.
Jürgen Kernbach: Managing Partner
- Jürgen acts as Project Manager for all client engagements
- Jürgen specialises in franchise performance analysis and the development of
performance strategies , programs and coaching
- He has had extensive hands on experience in franchise organisation management
and consultancy over the past 20 years
Kevin Whitford: Partner
- Kevin specialises in strategic brand positioning and the creative development
of brand communication initiatives.
- Kevin brings to the table powerful insights and hands-on expertise in
improving the returns on your marketing investment, cost effectively
strengthening your brand potency, optimising brand performance and driving
sales.
Thomas de Masi
- Thomas & his team provide a holistic brand development approach that includes
strategic, visual and positioning aspects
- Graphic design and the development of communication collateral are also part
of the range of services provided by Tom’s team
Aaron Kernbach
- Aaron specialises in IT & communication solutions for all levels of a
franchise organization
- Aaron and his team can also provide IT solutions implementation and support
How we work with clients to achieve incredible outcomes
To deliver valid, practical and outcome-driven solutions on how our client’s
franchise organization can be positioned for growth and sustainable
profitability.
- Make no assumptions
- Work closely with our clients and their management team to gain a detailed
understanding of the organization and issues involved
- Utilize a rational framework of analysis based on the Seven Franchise
Performance Drivers
- Adopt a holistic approach to franchise performance and do not ignore the
basics of the business
- Use a multi disciplinary team approach to provide balanced assessments and
solution strategies
- Utilize a range of management tools and processes to achieve robust solutions:
o Strategy impact reviews
o Brand work outs
o Performance Road Block analysis
o Seven Franchise Performance Drivers Matrix
o Issue card group sessions
o One page Strategic Plan workshop
o Key Performance Indicator bench marking
o 90 Day Performance Maps
Following the analysis and strategy development phases of a project we can then
support the critical implementation phase by:
- Hands-on support
- Development of manuals and training resources
- Performance coaching for the Franchisor and franchisees
- Performance reviews
- Recruitment and training of key team members
- Co-ordination of specialist support services.
How you will benefit from our services
Every client engagement we undertake has quantifiable deliverables that are
clear from the outset. But beyond the project specifics, there are also several
flow-on improvements that naturally occur as part of the process. This adds
value to our business relationship and creates long-term benefits for your
enterprise. For example:
- It delivers a more robust franchise structure that competes effectively in the
marketplace.
- It creates a sharper business model that makes clear, confident, informed,
timely decisions about its current and future opportunities.
- It fosters a highly united organisational culture that embraces the ideals of
forward-thinking, team spirit and genuine accountability.
- It results in a better defined understanding of the challenges facing your
enterprise and the options best suited to meeting them.
- It provides you complete access to an independent team to use as a
sounding-board at any time
Seven Compelling Reasons to engage the Master Franchising team:
- You are finding it very difficult to recruit suitable franchisees
- Your existing franchisees are not aligned with your brand and compliance is
low
- Growth, profitability and franchisee performance seem to be a ‘ catch 22 “
situation
- You are working too many hours and everything revolves around you, great team
members are hard to find.
- You are frustrated on how your franchise can achieve it s full potential and
the vision that you had when you started
- You need to fall in love with your business again, currently it just seems one
problem after the other with no real progress
You need a team that is objective, highly skilled, and focused on developing
your franchise organisation to achieve its absolute potential.
If any or all of the above reasons apply to you, call Jürgen on the contact
details above
anytime 24 /7 for a confidential chat.
Here is a small sample of Brands and client organisations that our team members
have added value to:
- Chubb
- Bridgestone
- McDonald’s
- Red Rock Noodle Bar
- Academy Property Services
- The Jackpot Club
- RD Jones Group
- Seeley International
- Minter Ellison Lawyers