Head Marketing
Your complete outsourced ‘franchise marketing department’ equipped with the resources and expertise to simply help you grow your brand!
We have our HEADS wrapped around Franchise Marketing.
Need more franchise enquiries? Sales are flat? Need more profitable customers?
Sick of franchise owners on your back asking what you are doing next to help
build their business?
In most markets these days, there's relatively little to choose between products
and services in purely ‘functional terms’.
A strong brand - i.e. what a product or service stands for is of real value in
providing differentiation. More specifically, it can:
- Justify a price premium- people will pay more for a name they trust.
- Attract talent – you will be able to attract Franchise Owners who fit our
culture.
- Win new business - or help you extend into new areas of business.
In-short... more sales for you!
We specialise in assisting franchise businesses with all their marketing
requirements including but not limited to...
- Finding new Franchise Owners and retaining existing ones.
- Creating, developing and implementing national campaigns.
- Creating and developing local store/area marketing activities.
- Helping to deliver a consistent message across the entire franchise group.
To add to this we have our own in-house Graphic Design studio which enables us
to create effective marketing communication tools that will help you achieve
your desired results.
Brand & Logo Development, Corporate ID & Collateral, Brochures, Point of Sale,
Advertisements, Company Profiles, Newsletters & Packaging Design.
We have worked with and continue to work with some of Australasia’s leading
franchise brands and would welcome the opportunity to work with you.
We specialise in assisting Franchise Businesses with all their marketing
requirements.
IMAGINE... your very own Marketing Department for less than a quarter of what
you would pay a full-time Marketing Manager without the associated fixed costs.
- No annual salary
- No business overheads
- No fringe benefits
- No company car
- No holiday pay
- No bonus scheme
Are you lacking in marketing resources? Then look no further! Head Marketing
provides you with a cost effective, quality solution. Working with Head
Marketing means you don't need to add to the head count of your business but you
get the expertise of people who live and breathe marketing strategies and
execution everyday.
Think of us as your very own marketing department geared to assist you with your
marketing requirements when needed... You choose the time you require, whether
it be a one off project, half day, full day or even four days a month. We
provide a cost-effective marketing solution to suit your budget not ours.
Head Marketing can assist your business in:
- Gaining market clarity through snapshot ‘customer insight’ research.
- Understanding your overall business strategy.
- Identifying your core proposition/promise to existing and potential customers.
We can develop, present and execute yearly marketing plans on your behalf in
conjunction with your key suppliers and retailers, with the objective of..
- Finding new customers while retaining existing ones.
- Building long-term sales.
- Improving your bottom line profits.
- Bringing your ideas to life and assisting you to execute them.
We have the ability to assist your business in the following areas:
- Sales Building Initiatives
- Local Store Marketing Plans
- Design & Print Strategies
- Merchandising Assistance
- Public Relations Assistance
- Promotional Activities
- Communication Plans
- Online Strategies – e-newsletters and website development
- SMS Strategies
This service is the perfect marketing solution for you, allowing you the freedom
to concentrate on the big picture and day-to-day operations of your business.