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Xpresso Mobile Cafe wants to add at least 10 more franchisees this year

Sarah Stowe

A focus on good coffee and beverages , all served from a van – that’s what the Xpresso Mobile Cafe business is all about.

BUSINESS BASICS

Length of time trading:  13 months

Number of franchisees:  five

Investment costs:  $110 000 + GST (turn key)

Franchise term:  one five year term plus one renewal option

POINTS OF DIFFERENCE

Why is your business different from the competition?

We use gas (not noisy/smelly generators) coffee machines. The only noise you hear is the grinder!

We don’t do food. We just do awesome Di Bella Coffee products:  espresso, hot chocolates, chai and a range of teas.  We also serve delicious espresso and chocolate frappes on those hot days as well as premium Emma and Toms fresh fruit juices.

From the side of our Mercedes Benz vans, customers can choose their beans for the home or office and we can weigh  250g, 500g or 1kg bags, custom grind for domestic, commercial machines or plunger, French press, aeropress etc and then of course complete the transaction with Eftpos.

What is the biggest challenge right now to your particular business and the sector you trade in?

Without a doubt the banks! We have plenty of interested parties wishing to change their lifestyle and that can see tremendous value and opportunity in our franchise system however for a range of reasons, they cannot access the finance. As we are a new player, we are yet to gain accreditation for franchise finance. This is ‘in the works’ as well as FCA approval.

What are your plans for growth this year?

At least 10 Xpresso Mobile Cafes by end of 2014

What is your vision for the business?

To continue to be the market innovator, to be the quality alternative in the marketplace and the coffee van franchise system of choice for those who love great coffee. We are passionate about being the best – not the biggest.

What can franchisees expect when they join your business network?

Value for money and generous territories; support, support and more support.

By becoming part or the system, franchisees are able to tap into the knowledge of our directors who have both pioneered coffee vans and boutique coffee roasting in Australia.

Franchisees will get a high end custom fit out ending with a head turning vehicle from which to serve the best espresso coffee to a growing market.

Innovative commercial equipment and of course last but not least – Di Bella Coffee products at wholesale prices.

Images: Xpresso Mobile Cafes