The lifestyle that Xpresso Delights affords its franchisees is the focus of the latest advertising campaign for the coffee franchise in Australia in a one minute TV ad and on radio.

The radio campaign running across the Eastern Seaboard also includes a competition for a coffee machine, asking listeners to state in 25 words or less why they should have a free coffee machine for a year.

Xpresso Delight co-founder Stephen Spitz told Franchising the dual campaign was showing results.