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Why it pays to invest in a food franchise powerhouse

Sarah Stowe

Inside Franchise Business: Franchise Retail Brands is a new powerhouse in food franchisingStarting a business is an exciting stage in anyone’s career, particularly if it comes as a low-risk opportunity with benefits.

That is essentially what franchising is all about – delivering a brand and system of operation that gives the business owner a competitive edge and a tool box of talent to tap into.

Any individual looking to invest in a business idea is seeking a profitable venture; a franchisee is no different. So while risk is a fact of life for any business, stepping into an existing business model with ready-made procedures really makes perfect sense.

And of course there are advantages to signing up to a business with muscle – franchisees benefit from joining a franchise with buying power, a franchise that provides established supplier agreements, marketing support, finance, legal and operations.

Franchisees are offered a turnkey solution, a business in a box, taking away all the hard work of deciding how to set up and operate a store.

Not only is it easier to get started in a retail business with such comprehensive support, it’s financially advantageous; with access to services usually well beyond the capacity of an individual cafe owner.

A franchisor with one brand can provide good franchisee support; imagine the strength of support that can be delivered by a franchisor working with the economies of scale of multiple brands in its portfolio.

Multi-branded franchise business are an Australian success story and Franchise Retail Brands is taking the concept to a new level.

Backed by a franchise-experienced management team, Franchise Retail Brands (FRB) has a clear focus – food and beverage retail franchise concepts.

FRB is establishing a portfolio of emerging hospitality brands that are on a growth trajectory. Hand-picked for their potential, these brands are niche businesses, they share commonalities but do not compete with each other – that’s the perfect set-up.

Two recent acquisitions are showcases of franchise potential: the quiet achiever New York Slice is headlining in the popular pizza field while Hombre Mexican Cantina is powering in another dynamic sector, fast casual.

And where FRB sees a lack of outstanding performers in the market, it is introducing its own brands to fill the gap.

Coffee brand 1582, the cafe/restaurant/bar model Sabatinis, and sweet treat outlets The Dessert House and Crave Ice Creamery are home-grown concepts attracting attention.

A major new market research report shows that on average, Australian households spend about $100 a week eating out – that’s a massive $45 billion a year.

The easiest way to tap into this huge consumer trend is to join a business which has expertise at is fingertips, a business that sees the full potential.

FRB has set its sights high, working to raise $20million to ensure it can float the business on the stock market in the first quarter of the financial year 2017/18.

Ambition backed by action is an appealing combination for any potential business investor.

Find out how you could maximise your opportunities with FRB.