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Why gelato is a treat worth investing in


Everyone loves a success story. Everyone likes to enjoy the finer things in life. And one business that’s going from strength to strength combines the two in a tasty, artisanal gelato package. Tempted? Well, there’s no need for gelato envy because you can join the tribe of business owners of an expanding network of franchise outlets and enjoy the benefits too.

You’ve probably noticed how the retail landscape is changing. Retail is an exciting scene right now, with evolving consumer tastes and trends shaping the shopping and dining experiences. And the good news is that it’s all about food!

When even the fashion-focused store David Jones is committed to investing $100m in a gourmet food strategy, it’s clear that dining habits are substantially driving retail right now.

In fact, the Australian Bureau of Statistics recently revealed cafes, restaurants and takeaway outlets boosted business by 5 per cent in April compared to 2016.

Aussies love to treat themselves, and still turn to social occasions and get-togethers to enjoy time with friends and family while taking the opportunity to share in an indulgence. No-one wants to travel too far to enjoy life’s pleasures, and what could be more satisfying and delicious than a taste of freshly made, artisan gelato and knowing it’s close by?

The spirited people driving development at Gelatissimo want to spread the word; there are opportunities to benefit from the emerging retail trend for dining precincts and town centre developments that bring great brands to the local community.

Already the brand that started in Sydney is serving up delectable gelato across the country - further expanding into Western Sydney at Wetherill Park and in Chermside, north Brisbane. The good news is, the focus will be on opening more stores across Queensland, Western Australia and Australia’s coastal regions.

It’s the perfect solution for sea-change, tree-change and career-change Aussies who are truly passionate about creating smiles every day and want to align with a business that’s not only going places, but going their way.

It’s a local business with a global perspective and a commitment to continue expanding into all the right places, the locations attracting population growth.

This is a business where growth is high on the agenda, and there are opportunities for multi-site ownership.

Of course in an ever-evolving digital world the classic touchpoints in retail remain crucial.

Gelatissimo is all about classics but with a twist, and without limitation to the best-of-class innovative menu offerings (could you really resist a gelato donut?) - it’s about the brand message and the retail experience too. Brands must deliver the ultimate experience to keep customers’ attention and loyalty and with growing and ever-changing accessibility, the visual delights of a gelateria make it easy for millennials to share their stories through a host of digital channels. Just check out the social media platforms (Facebook, Instagram, Twitter) to see the power of digital communication and just how much Australia loves gelato too.

Do yourself a flavour favour and check out your local store to experience Gelatissimo delights...then you’ll understand the fun and positive-minded culture at the heart of the business. Ready to taste the future? Find out more here.

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