A New South Wales coffee business has the sunshine state and Western Australia in its sights as part of its plan to grow the network.
There are eight new locations:
- Greenhill
- Muswellbrook
- Cessnock
- Lismore
- Toowoomba (two sites)
- Liverpool
- Wagga Wagga
Just six months in the role of franchise sales manager, Chiree Henderson is heading the expansion. Henderson has more than 11 years’ experience in the franchising sector across the beauty and retail industries, and has been with Coffee Guru nearly two years.
And it’s the support and structure of the business that appeals to franchise buyers, she believes.
“Its well-structured support system and culture of encouraging growth and creativity is what sets Coffee Guru apart and is the key to why there is such a strong growth potential.”
The coffee franchise has its own master roaster, and offers minimal set up costs, comprehensive training and extensive marketing strategies and guidance. Each franchisee has the freedom to tailor their marketing approach based on what’s best for their business.
Could you become a franchisee?
Henderson believes there are three things people need to consider when making the transition to becoming a franchisee.
“As long as you have a passion for what you are doing and a willingness to learn, you can. Franchising doesn’t mean you have to spend your last dollar,” she says.
1. Research the market thoroughly
“Because Australia’s coffee culture is so vibrant, there is a high level of competition. It’s best to research the caf_ franchise space to ensure you maximise your opportunity for returns.
“This is where Coffee Guru delivers a competitive edge, with fixed franchise fees, allowing the franchisee to capitalise on growth and sales without the franchisor imposing percentage franchise fees.”
2. Understand it’s a long-term investment
“It’s important to understand it can take years of hard work and dedication to create a profitable and successful small business. However, revenue in the coffee industry is expected to grow by 7.4 per cent annually over the next five years, as a demand for the caf_ experience in Australia grows.”
3. Know your location and customers
“A significant proportion of cafes and coffee shops are located in the heavily populated eastern seaboard states, where there is higher foot traffic, but a diverse range of customers.
“You need to consider whether your store will be a part of the caf_ culture scene like Melbourne, or will there be a demand for a family friendly environment like Brisbane.
“These factors will determine your pricing, your product and your overall marketing strategy.
“Because of the high level of competition, it’s easy to be pushed out of the market, so it’s important to partner with a franchise that supports you every step of the way.
“It could be the perfect opportunity for you to either re-enter the work force or to further develop your professional skills. The freedom to create your business is out there. You just have to pursue it.”