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What’s in store for you at Clark Rubber?

Sarah Stowe

Right now, Clark Rubber has 76 franchise stores throughout Australia. We are now in expansion mode and have many new store opportunities throughout Australia.

Clark Rubber managing director and founder of Clark Rubber Franchising, Chris Malcolm, says, “The name of the game is the fame of the name”.

Malcolm says Clark Rubber has a very strong brand with a unique, bright colour scheme and look to its businesses. “We also have a unique business model for our marketing. We spend more than five per cent of our annual turnover on advertising and marketing. This makes us a very strong and aggressive marketer in our niche for the size of business that we are.”

A leading retailer in the foam, rubber and pool markets

Clark RubberÕs unique product range is marketed with slogans such as ‘The Home of Foam’, ‘The Rubber Experts’ and ‘Australia’s Local Pool Shop’. Informative customer service in all three product categories sets Clark Rubber apart from many of its competitors.

Supported every step of the way

Clark Rubber franchisees have a wealth of support at their fingertips through the experience and knowledge of the national support office team, who are committed to franchisee success. The Clark Rubber team recognises that the success of any franchise system very much depends on the success of its franchisees, and so it provides its franchisees with a toolbox to help them succeed. The toolbox includes an in-house graphics design team, local area and national market product management, merchandising, IT and finance expertise, training and business coaches as well as analysts.

Our mission is to develop and assist franchisees to reach their full potential in the management and growth of profitable and successful Clark Rubber retail businesses.

A proven and profitable model

During the 2009/10 financial year. Clark Rubber experienced fantastic trading which resulted in record sales. At Clark Rubber, we believe franchising provides a new business with a far greater opportunity for long-term success and prosperity than an independent small business. This is achieved via a tried and tested system, a nationally recognised brand, ongoing support from experts in appropriate business fields and group strength in purchasing and marketing. Take a look in store today!