What is the best franchisee recruitment process? In this short video Dennis Koory, country business manager at Movenpick, shares the brand’s most successful process.

It turns out there are three ways to garner excellent franchise prospects, as Koorey explained to Franchise Business at the Brisbane Franchising & Business Opportunities Expo. The ice-cream franchise took advantage of a prime site facing the entrance to engage visitors.

Find out how in this video: