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US franchise targets Australia

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Inside Franchise Business: US caregivers franchise FirstLight is coming to AustraliaAnother American franchise brand has its sights set on Australia.

FirstLight Home Care provides compassionate in-home, senior and respite care to any adult in need, whether suffering dementia, illness or the challenges of old age.

The business was established in 2010 and has been listed in Entrepreneur's Franchise 500 compilation of top franchise firms.

Its web-based business management technology platform has proven to be a major resource for the system's franchisees, enabling higher levels of efficiency and profitability.

Since its inception in 2010, the company's goal has been to combine best practice with innovative approaches to make them an emerging market leader in a rapidly-growing industry.

FirstLight claims its training programs have enabled it to achieve a retention rate of 86.2 percent against an industry average of 30 per cent.

It is expected that this will be a major competitive advantage in the Australian market, allowing the local licensee to also provide staffing assistance to a variety of institutions and organisations providing elderly care services. 

FirstLight now has more than 230 territories in the US and is looking for a master franchisee to build the Australian market. 

An ideal candidate should be committed to providing exceptional care and business development and sales management experience are preferred. 

The US company is looking at opportunities in a number of overseas markets and Australia is a key objective due to the sharply increasing demand for home care services.

FirstLight is also focused on awarding licenses in Europe and New Zealand, and in its domestic market expects to add 30 new franchises in 2018.

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