US franchise expands to Australia

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Inside Franchise Business: a US fast food chain will launch in AustraliaAn American fast food chain will be winging its way here after signing a franchise agreement to open 110 outlets in Australasia.

Wingstop Restaurants already has more than 1,000 locations globally and expects to open its first Australian outlet in Brisbane before July 2018.

The master franchisee is a newly created firm John Bridgeman Limited, led by managing director Stuart McAuliffe. The company is also a master franchisee of American restaurant brand, Johnny Rockets.

"This is a very exciting project for our food and beverage team," said McAuliffe. "The chicken category is underserved in Australia, and our research indicates that Wingstop's proven success can be replicated in Australia and New Zealand.

“We have invested in due diligence and planning over the last year to maximize this opportunity. The team brings food and beverage management combined with real estate skills and financial management, which places us in a strong position to rapidly expand the Wingstop brand."

It’s been delivering wings, sides and fries since opening its doors in Texas back in 1994. Three years later the brand launched into franchising, and the growth has continued.

The typical menu is quite niche with classic and boneless wings cooked to order and flavoured with 11 distinctive mixes.

Larry Kruguer, president of international at Wingstop said “Australia is a major consumer of chicken, and our uniquely flavored wings provide a differentiated offering in the market."

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