Back to Previous

Unwrap your potential

Sarah Stowe

Have you always wanted to own a retail business, but never took the leap? 

You’ve always wanted to quit your day job and work in a field where you can be the people person you are.

A way you can make a living without staring at the same computer screen with the odd meeting every now and then.

You want to get excited about your job.

You love celebrating special occasions like birthdays, graduations, anniversaries, Christmas and so on.

But starting up a business can be challenging. Getting a system up and running, getting exposure and a customer base and sales can be tricky.

Working on the business and making sure all is well within the day-to-day business is not an easy feat.

But what if you could buy a business with all your bases covered?

A system where the administrative side of things were covered and you could focus on providing excellent customer service to drive your business. Especially during the busy times of the year like Christmas.

Wild Retail is a leading retail franchise specialising in unique gifts and cards. A business that celebrates special occasions.

The model has all of your bases covered, including marketing and business support. And franchisees aren’t forced into purchasing marketing they don’t need.

Take the ‘Six weeks of Christmas campaign’ for example.

Franchisees can access weekly themes including thoughtful gifts, children’s Christmas, Kris Kringle, Disney collectable/traditional, fairies/houses and goals and dreams.

The franchise model comes with a 4 percent royalty and marketing fund is funded by Wild preferred suppliers where possible..

Wild Retail also has a 12 month marketing calendar based around key occasions like Valentine’s Day, Mother’s Day, Father’s Day, along with New Year and end of financial year sales support.

Not to mention Wild’s multi-channel marketing approaches via online, geo-tagging, social media and in-store.

As a franchisee, you could have access to all of these levels of marketing support:

Overarching national marketing objectives

  • Generating positive local and national presence

  • Expand Wild brand awareness and reach

  • Refresh Wild website

  • Social media communication: Facebook, Twitter, Instagram

  • Electronic direct mail (EDM) program supporting seasonal campaigns

Retail marketing

  • Seasonal marketing campaigns through point of sale (POS) material

Local area marketing

  • On a local level, franchisees are expected to undertake additional local marketing by
  • Using the intranet provides by Wild and the templates to allow each store to be their own marketing manager.

  • Engaging in local area marketing teams to see what media opportunities there are available.

And franchisees can access the franchisor’s multi-channel marketing approaches, which target 1m people a month through the digital catalogue, 760,000 from social media and advertising, 60,000 from EDMs, 2000 per store from print flyers.

That’s a total reach of 1.9m!

So if you’re ready to unwrap your potential, a Wild Retail franchise may be for you.