Swimart has appointed a new dedicated franchise development manager.

Alex Johnson is a senior entrepreneurial executive with more than 12 years’ experience in the franchise industry and he will be working closely with new Australian and New Zealand franchisees in the Swimart network.

“I really love working with franchisees and helping them to set and achieve their goals – seeing people achieve things they never thought possible is so satisfying,” says Johnson.

“My job is to find the right franchise partners who are conducive to success and have a real passion for customer service,” he says. “I’ll be focusing on developing the Swimart brand and identifying new areas around the country where the market is crying out for a Swimart presence.

“Today’s candidates are very discerning when it comes to reviewing any franchise opportunity,” he adds.

Johnson was previously with Novale Bathrooms, and for more than a decade had roles at Platinum Electricians,including tradesman, operations manager, and general manager for three businesses within the franchise group.