Check out how Brumby’s Bakery is tapping into consumer demands for artisan products. 

Gone are the days of consumers heading to the markets for plain white or wholemeal breads; Brumby’s is observing a shift towards an artisan ranges of breads as consumers become more knowledgeable about the products they consume.

“While the traditional white and wholemeal sandwich loaves remain popular across our bakeries, in recent times we have seen an increase in artisan style products,” says general manager David Dinnes.

“Brumby’s Artisan range focuses on gourmet entertaining needs and includes specialty products.

“As consumers look for more health conscious products, they turn to a local baker as a source of wholesome ingredients, freshly baked and often preservative free products.”

Dinnes highlights the importance of the baker.

“Manufactured bakery products don’t have the same quality and freshness compared to a loaf handcrafted by a real baker,” he says.

“Our bakers get into store while our customers are still sleeping and spend hours kneading, proofing and watching as the loaves they’ve made by hand slowly rise in the oven.”

So how is a franchisee equipped for consumer demands?

”At Brumby’s, franchisees have access to a world class training facility to learn the skills and knowledge they need to make their business a success,” explains Dinnes.

“Our franchisees build customer loyalty with their local customers and once they have tasted the difference of home grown goodness, they remain a Brumby’s advocate.”

And the franchisor takes care of the overall marketing strategy.

Dinnes says “Ongoing, our franchisees can expect best in class strategic marketing effort, ensuring that the brand they have bought into remains fresh and appealing to our target audiences.

“Our marketing teams provide “big picture” strategic marketing support as well as smaller localised marketing support to ensure visibility for each franchised store in their local community and in turn to increase their profitability.

“As a brand Brumby’s are constantly researching and exploring opportunities to manage costs with our franchise partners. Franchisees are given tools to help manage their wages and labour costs; they are also given support through our Franchisee Care Centre on a regular basis and receive regular audits to ensure they stay on track,” he says.

Not to mention support for franchisees getting the business up and running.

“We also have a dedicated Sales and Performance (S&P) team who play a crucial role assisting the franchisees on the ground. The S&P team assist our franchisees with business planning, coaching and mentoring to overcome day to day challenges facing their small business,” continues Dinnes

“The bakeries sector is continually changing and therefore to influence growth, franchisors need to be ahead of the curve with consumer trends and continue to deliver and develop superior quality handcrafted products.”

Interested in a Brumby’s franchise? Find out more about the brand.