Back to Previous

Social media dubs Domino’s ‘game changer’ campaign an anti-climax

Sarah Stowe

Domino’s Pizza has been making much of its so-called ‘game changer’ through its advertising and marketing campaign; now the latest innovation has been revealed as Chef’s Best range of pizzas, and it hasn’t drawn a lot of support on social media.

Early response online to the new addition to Domino’s menu shows consumer disappointment.

On  the Domino’s Australia Facebook page one commented “Good grief a square pizza, I think pizza hut does that, all that hype for nothing,” while another noted “Wow dominos, haven’t seen anything like this since the last Crust menu!”

Other comments included “Fail” and “That’s a disappointment, what a failure”.

In a media release Domino’s said its new range is in response to Australians wanting better quality ingredients and a greater choice of toppings.