Franchise bed retail business Snooze has linked with the Australian Made Campaign to promote local manufacturers in an initiative that aligns with the focus of franchisees on local communities.“Most of our stores are franchises that operate as family-run businesses with strong connections to the local community, so culturally, we also see supporting local industry and local jobs via a partnership with the Australian Made Campaign as a good fit,” Snooze managing director Simon Beaty said.
Snooze has more than 75 outlets across Australia and Beaty believes its commitment to domestic manufacturers through procurement and promotion will help drive sales of locally made bedding and bedroom furniture products.