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Snooze adds bedBUILDER tool online

Sarah Stowe

Bed retail franchise Snooze has unveiled its new online tool, the bedBUILDER, which allows consumers to design a dream bed with a few clicks of the mouse.

The launch is in response to market research revealing consumers are increasingly keen to personalise the look and feel of their living space.

The tool will also be used to strengthen Snooze’s ongoing online strategy. Recent website analytics at Snooze have revealed a trend towards shoppers using mobile devices to research products and compare prices.

Mobile traffic on the Snooze website has increased by more than 400 percent in the last year.

Snooze manager director, Simon Beaty, said “At Snooze, we understand how important it is for a new bed to be a representation of the customers individual style, so we’re pleased to be able to deliver further creative control in an easy to use way”.

  • In 2011, Snooze introduced bedMATCH – powered by Sleep to Live, a system which shows appropriate mattresses to match customers’ needs.