Skinnys Grill has bounced into the casual dining business with 20 new franchises expected to open in New South Wales the next 12 months. 

Boasting a low carb concept with flavour, this is a casual dining licensed eatery. The brand is aimed at a broad market with its selection of burgers, pasta, pizza, and grilled meals. There are also gluten free, vegan and vegetarian options available. 

James McGovern, CEO and founder, said that Skinnys Grill is looking to boost franchise numbers to “at least 20 sites around Sydney in the next 12 months”.

Long term it hopes to expand in Queensland (Brisbane and the Gold Coast), and Melbourne.

“We’re targeting a mass market,” said McGovern.

“Young families, mums and bubs, and the health (conscious) market as well.”

Skinnys Grill also owns the intellectual property for its low carb recipes, which drives price point and allows for higher margins. It also means that competitors are not able to replicate the product.

McGovern has worked as a franchisee in the past, and he’s brought this experience to the franchise model he developed alongside fellow executives at Skinnys Grill.  

The buy-in cost for a franchise is from $200,000 to $400,000, with eight percent royalty fees. Restaurants are typically 250 sq m, and are ideally located on high street restaurant strips.

The franchise model includes full support from the brand’s head office for operations, financial, and marketing assistance. Fund assistance is available, as well as a four week training period. Skinnys Grill also works with the state government to offer franchisees an independent advisor for general business counsel.