Salts of the Earth initiative boosts franchisees' revenue

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Inside Franchise Business: the new own-brand range from therapeutic clinic franchise Salts of the EarthSalts of the Earth, a therapy-based clinic franchise, has introduced a new revenue stream for franchisees.

David Lindsay, founder of Salts of the Earth, has developed a range of take-home salt-based products which have just launched into the 25 franchised clinics.

Lindsay told Inside Franchise Business the home-brand merchandise is “already walking out of stores. We’ve had franchisees sell out of their opening stock in a week”.

The new range includes bath items such as soap bars and scrubs, deodorants, and cooking salt.

Salts of the Earth previously stocked supplier-sourced products but Lindsay wanted to provide a range with two points of difference: 90 per cent pharmaceutical grade salt, and Australian made.

“We wanted to make sure our clients had the best quality product to take home,” he said.

Lindsay believes an own-brand range of products also reinforces the brand’s credibility and will boost brand awareness as the salt therapy industry remains relatively unknown in Australia.

One strategy it to take the product line into online sales to help spread the message about the concept, he said.

The branded product sitting on shelves at home will also serve as a marketing tool, reminding clients to revisit the clinics.

More stores are set to open in Victoria, ACT and New South Wales with another five outlets open by the end of the financial year. Ten further outlets are planned by Christmas 2018, with 10 more clinics to bring the total network size to 50 by the end of financial year 2018.

  • David Lindsay was the 2017 winner of the FCA NextGen competition .

Sarah Stowe

Sarah Stowe heads up the editorial in the Inside Franchise Business group at Octomedia. Sarah is a hands-on editor who has worked in consumer and B2B titles in UK and Australia and she has been editor of the View More...
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