Redspot Car Rentals is to recruit seven to eight franchisees annually as part of its five year growth plan across the country, with a focus on outer suburbs of capital cities and major regional areas. 

Last year, Redspot become the master franchisee in Australia and New Zealand for the Enterprise, Alamo and National Car Rental brands, the world’s largest car rental group operating over 1.7 million vehicles across 9,000 locations worldwide. Since then, aggressive expansion plans have been laid out.

 “We have a very extensive expansion plan for Australia in 2016,” said Stuart Ratcliffe, network development manager.

The plans cover corporately owned businesses (that is, non-franchised outlets already established in airport locations) and seeks to grow the franchisee network. If there are areas where an airport branch does not exist, potential franchises can purchase that territory and its surrounds.

“We believe there is a very good opportunity for franchises to be opened in the outer suburbs of capital cities,” explained Ratcliffe.

These suburbs could include the northern beaches in New South Wales, and Ipswich in Queensland for example. In addition, Redspot is targeting major regional areas aligned with airports with inbound passenger numbers over 100,000, such as Wagga Wagga or Pilbara for instance.

The initial investment cost of a franchise varies, but can approximately cost $100,000 depending on the location and market. These costs are tailored to the specific territory.

The franchise model allows franchise owners a set territory, unless a corporate owned airport branch already exists. Unlike other car rental franchises which are limited to their own brand, the franchise inclusions and benefits of Redspot, Enterprise, Alamo, and National Car Rentals are standard. International marketing, operational support and a launch package are specifically tailored for the needs of specific territories.

“Our model allows franchisees to access all four brands,” said Ratcliffe.

“You as the franchisee will benefit from the brand to target specific markets.”

Ideal franchisees in Ratcliffe’s view live and breathe the Redspot mission statement by providing excellent customer service and value for money. As the face of the brand in their territory, he believes successful franchisees put their customers and employees first and are involved in the business.

Find out more about becoming a Redspot franchisee.