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Profits a priority at Jamaica Blue

Sarah Stowe

Owned by the Foodco Group, Jamaica Blue specialises in coffee and locally sourced food. The brand has a network of more than 170 stores in seven countries. Inside Franchise Business: Jamaica Blue has systems in place for profitability.

“Our goal is to constantly challenge the norm of typical cafe chains and continually evolve our offer to remain relevant,” says brand manager Drew Eide.

“Our franchisees are encouraged to inject their own personality into their business, and we give them the training and resources to empower them to make genuine connections with their customers.”

Jamaica Blue keeps a close eye on developments reported in social media to assess their relevance to its concept and the broader market, “but at the same time we aim to stay true to our strong coffee heritage and track record of serving award-winning coffee,” says Eide.

He says franchisees enjoy the economies of scale and larger buying power generated from both brands under the Foodco banner (it is also the Muffin Break bakery franchisor). All business units are committed to negotiating the best value on behalf of franchisees.

“Our model allows enough flexibility to ensure our business partners can respond quickly to local conditions and deliver an offering relevant to customers in their area.”

Profitability is also paramount.

“We have many systems in place to help with profitability, ranging from tactical sales-building techniques, careful management of controllable costs and regular workshops as well as one-on-one training sessions to ensure each franchisee is maximising their opportunities,” says Eide.   

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