Australian franchise pizza business Pizza Hut has launched its iPhone app, designed to take mobile phone ordering to a new level of ease and entertainment. A range of features includes augmented reality such as the GPS Store Finder which allows iPhone 3Gs users to find their nearest Pizza Hut store using GPS technology. Users hold up their iPhone 3Gs, the camera opens and the screen shows not only what is in front of the user, but small tabs highlighting the direction and distance of Pizza Hut locations nearby.

Pizza Hut Australia marketing director Valerie Kubizniak said “Point north, south east or west and the locations change before your eyes — everyone will love this feature and it’s so much fun to use.

“Importantly, of course, the app offers all iPhone users an easy and fun way of ordering from Pizza Hut — just drag, drop, spin and slide through the simple and fast ordering process. It’s cool and functional — the perfect combination,” said Kubizniak.

Pizza Hut’s iPhone app has been specially tailored for the local market and can be viewed at http://www.pizzahut.com.au/iphone and downloaded from the iTunes store.

Pizza Hut’s innovative online activities have also captured the attention of the digital industry, with Pizza Hut a finalist in this year’s AIMIA Retail Website of the Year Award.

The franchised network, a subsidiary of Yum! Brands, will also soon be launching an ordering service for a variety of other 3G mobile phones.