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Pizza Hut capitalises on footy fever with LivingSocial deal

Sarah Stowe

Pizza Hut is making the most of its exclusive partnership with group buying site, LivingSocial, running an offer designed to appeal to football fans ahead of the impending grand final weekend.

In the pizza franchise’s second national deal with LivingSocial, Pizza Hut is hoping to entice a large slice of the take-away food market this weekend, when both the AFL and NRL grand finals will be held.

Adam Rigby, executive general manager of LivingSocial Australia and New Zealand, said, “The strength of the LivingSocial community presented an immediate solution to Pizza Hut marketing over grand final weekend. We were able to respond quickly to meet their business objectives and create a compelling offer with mass appeal to the LivingSocial community.

“Our first Pizza Hut offer in March this year saw us achieve a new group buying industry benchmark, with more than 160,000 vouchers sold, resulting in a long-term strategic marketing partnership with the brand. We will continue to work with Pizza Hut to add value to their marketing campaigns and engage their audiences.”

Valid until October 25, the offer is $15.00 for three Pizza Mias, five lamb ribs and a 1.25L drink. It’s redeemable when ordering online for orders picked up from any of Pizza Hut’s 280 stores across Australia.