TerryWhite Chemmart is eyeing up developments in technology across the health sector, as the pharmacy chain nears the final stages of its new merged identity rollout across Australia.

It’s been almost 12 months since the two brands merged and a significant number of outlets, 370, are already sporting the new look logo and branding.

It is expected the total of 475 will be achieved by February 2018.

Anthony White, TerryWhite Chemmart CEO, told Inside Retail, “Rebranding an independent network of pharmacies in such a short period of time is a really big achievement, certainly never been done before in the history of pharmacy.

“We’ve also worked through aligning the ranges in the pharmacy including the skincare and medicine ranges, though there’s still probably a few months’ work on that because it does takes stores some time to sell through deleted lines.”

White said the company has benefitted from restructuring the two brands, citing the examples of two marketing and merchandising departments becoming one, to support the brand under its new livery and proposition to customers.

After absorbing the “heavy one-off integration costs” associated with the rebrand, White said the rewards are now beginning to show now the company has “a really clear single purpose”.

“The major synergy has been the cost out focus and that’s really been reinvested in marketing the new brand. So in the short-term our results are quite depressed, but in the medium-term, we’d hope to see a much stronger outcome in the next few years,” he said.

In the company’s latest trading update, TerryWhite Chemmart recorded total revenue of $91 million for the 12 months to June 30 2017, a 177 per cent increase on the previous year.