One Agency ramps up expansion

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Inside Franchise Business: One Agency is seeing continual growth of its networkOne real estate brand shows no signs of slowing down its growth. One Agency has signed up 22 new licensees to its brand in the second quarter of 2017, hot on the heels of a record 21 sign-ups in the first three months of the year.

One Agency’s Australasian head of membership, John Stewart, said “What is even more exciting for us is that we can safely say a further 15 members are already confirmed for the third quarter of 2017.

“Trends from the latter part of 2016 continue, with high performing individuals and well-regarded independent offices leading the new member rollcall.”

Representative of the calibre of newcomers, Shaun O’Callaghan joined One Agency early in 2016 in the Torquay area of Victoria. An auction accredited agent and an industry commentator featured in Real Estate Business and on the Sky News Real Estate Program, Shaun had considered starting his own real estate brand or partnering with existing Victorian based franchises when he first heard of One Agency.

“I didn’t want to have to create a real estate brand from scratch and really liked that One Agency have fixed monthly fees, no financial reporting to head office and great transparency around the business model,” he says.

“Without the One Agency brand behind us, it would have taken so much more time and money to get started. The energy and resources required to start a brand from scratch would have been overwhelming and I know I would have been dissatisfied with the end result.”

John Stewart believes that the business model’s operational simplicity and the fiscal advantage to members make it a success.

Having opened 57 new businesses in 2016, One Agency is already on target for another year of rapid growth.

“Victoria, NSW and Queensland lead the newcomers list in that order, but we’ve been delighted with  the confirmed and projected additions in South Australia and Western Australia, both quiet markets for the brand for the past year or so,” said Stewart.

“New Zealand just keeps growing consistently, a mix between newcomers and existing members establishing additional businesses. An example recently is the Dunedin office of Stephen & Jacqui Johnston establishing new bases in Oamaru and Queenstown.”

One Agency, which started at zero in 2008, has more than 160 licensed areas allocated and operating.

Sarah Stowe

Sarah Stowe heads up the editorial in the Inside Franchise Business group at Octomedia. Sarah is a hands-on editor who has worked in consumer and B2B titles in UK and Australia and she has been editor of the View More...
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