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Nutrition Station rebrands, restructures

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Inside Franchise Business: Nutrition Station rebrands to cafe.Nutrition Station has rebranded itself under the new name NU Healthy Café.

The franchise decided to rebrand because they want to remove the “stigma” that the café is only for gym junkies or that it is a supplement store.

The rebranding includes a new interior, a new name, new logo and a restructure of training and menu development. They hope to be fully rebranded by next year.

Brock Waugh from NU Healthy Café said that franchisees would positively be impacted by the new changes.

“The original idea for rebranding came about because franchisees were complaining about being mistaken for a supplement store,” said Waugh.

Waugh said that the franchisees have taken to the rebranding really well.

“There are some slight growing pains but we are educating our franchisees on maintaining an online presence and walking them through the rebranding.”

There have already been stores that have opened since the rebranding (which began last December). However, the first store to go through complete rebranding will be relaunching on Friday in Emu Plains, NSW.

The franchise also hopes to expand and said that their new and improved brand has already seen a lot of interest from potential franchisees. They plan to double by the end of the year.

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