Back to Previous

Noodle Box fares well in Queensland

Sarah Stowe

Noodle Box is performing particularly well in the sunshine state, with Queenslanders having consumed more than 550 tonnes of the chain’s noodles over a 12-month period. 

The Gold Coast is an especially lucrative area – the Melbourne-based noodle brand posted a 6.4 percent increase in like-for-like sales growth within the tourist hub, meanwhile a growth of 2.3 percent was reported in Brisbane.

CEO Ian Martin believes the company’s success in the state is reflective of its product offering – Asian-style street food adjusted to suit the Australian palate.

Martin told The Courier Mail that since he joined the brand 14 months ago, he’s witnessed the profit of some individual stores rise by 20 percent.

“Queensland business has grown just over three percent year-on-year on same store basis,” he said.

“Probably equally encouraging is growth coming by new guests [is] . . . up two percent.”

He added a series of new product items such as yum cha and ice cream are responsible for boosting the average spend per transaction.

A recovery in consumer sentiment is said to be partly responsible for Noodle Box’s growth in the state, particularly on the Gold Coast.

Martin recognises the brand’s franchisees as instrumental in its success – there are currently 75 Noodle Box outlets in operation across the country, the majority of which are owned and operated by franchisees.

“We removed any of the real conflict of interest that can happen when you run company and franchises,’’ he said.

“We are totally aligned with our franchise partners. Those businesses are the only businesses we run.”