Recently opening its first new model store in the Homezone centre located in Windsor in Brisbane’s inner north area, NightOwl has introduced new store features and innovations that will shape the future of the convenience brand.

The 166sqm outlet is the 65th store for the franchise and includes a ‘Fun Wall’ that offers gelato, confectionary and frozen carbonated beverages, a caf_ with sweet treats and an expanded product range which will be rolled out across all stores in the future.

NightOwl franchisor, Adam Adams said the company has spent the last 10 months designing the future of the brand, including how it can serve the community and remain relevant in the marketplace.

“We have researched changes and trends within the industry to establish what are the best offers can we put into our stores, from hot, cold and ambient food products, to coffee, fresh produce and a greater range of dairy products to make it a one-stop shop for the customer.”

“No longer are customers purely looking for the standard products of drinks, confectionary, chips and tobacco in their convenience store – they are looking at what other items they can buy in the store to save them having to go to the major supermarkets,” added Adams. 

The revamped store offers hot products such as pastas, garlic bread, chicken and beef rolls, pies and sausage rolls that are baked fresh in store.

Alongside this new offering, customers can also purchase fresh sandwiches, wraps, take home pre-prepared meals, donuts, cakes and danishes and freshly made coffee with in-store caf_ seating also available.

Shoppers are also presented with an extended range of fresh fruit, vegetables and meat from the Mal Meninga Fresh brand as well as more continental dairy products.

“It’s a destination centre not only for kids but adults who are young at heart,” Adams said. “Customers can make their own creations such as a gelato with a confectionary topping or a frozen Coke with gelato.”

The new store also features LED lighting and closed in refrigeration which will lower electricity usage by approximately 25 percent and reduce the store’s carbon footprint.

“Additionally, the store features new livery using earthy tones and a modern design which makes it easy to shop in and a welcoming environment for customers,” Adams said.

“We believe we are at the forefront of change within the convenience industry and will be converting all of our stores to this model over the next 18 months to two years.”