Cookie and coffee franchise, Mrs Fields, has launched a new website to give prospective franchisees a broad overview of the company, assisting their decision to enter into the industry.

The site will include a company overview, a list of menu items, franchise support systems, testimonials and store locations for sale.

Director of Mrs Fields Australia, Andrew Benefield, said “In recent years we have become a lot more aggressive in our approach and strategies to broaden the horizons of the Mrs Fields franchise in Australia.”

“Because of this approach our franchisees have definitely seen the rewards,” he said. “Our next goal is to ensure that anyone interested in a Mrs Fields franchise as a business opportunity is given the best possible service. We feel that the new franchise website is a big step forward on this front.”

The Mrs Fields franchise has been operating in Australia for more than 20 years and has close to 25 stores throughout the country.