MYO Australia secures international brand rights

Sarah Stowe

MYO Australia, a DIY sandwich and salad retail franchise, has sealed a deal with MYO International that will see the brand uniting its intellectual property under single ownership.

The Australian brand has purchased the international company rights from founder Nicholas Bird, gaining control of all operating franchises, licences and territories.

The company currently operates five franchises in Scotland, Ireland and the UK.

MYO Australia managing director, John Smith, said the purchase will better equip the franchise for future growth.

“Uniting our intellectual property under single ownership will deliver stronger brand consistency and better economies of scale,” Smith said. “It’s a significant investment but one we know will provide strong strategic advantages for the business, especially in terms of further international expansion.”

He says MYO customers will now be able to enjoy the same consistency and brand and high quality products whether they’re in Perth, Glasgow or Dublin.

“Our menus will be uniform around the world as much as possible and all stores will be branded with the new MYO look and feel”.

MYO currently operates 24 franchises worldwide and is hoping to expand that to 50 stores by 2013, with key growth areas in the UK and Wales.