Muffin Break has teamed up with Channel NineÕs Today Show to give viewers and customers the opportunity to produce their own version of a Muffin Break tv ad and take home a prize worth $35,000.

The Big Break competition encourages up-and-coming filmmakers and creative cinematographers to create a 30-second television commercial which best portrays what Muffin Break means to them. The creative can be in any style including animated or live action.

The TVC should incorporate the Muffin Break logo and focus on the key brand values of freshness, wholesomeness, reliability, quality and safety.

One competitor will win $25,000 in cash, a home entertainment package worth $10,000 and the chance for their ad to appear on national television.

Entries are now open and the competition closes on 17 November 2011, with judging to be conducted by Muffin Break from 18 November 2011.

For more information on the Big Break and for full terms and conditions click here.