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Mexican franchise scores in customer satisfaction survey

Sarah Stowe

Which brands are winning with customers? The latest research reveals the quick service restaurants that are getting it right – and the franchise brands are dominant in the top 10.

More than 11.3 million Australians aged 14 or over – that’s almost 60 percent of the population –  visit a fast food outlet in any four week period.

And one Mexican brand is standing high in the customer satisfaction stakes, according to Roy Morgan Research for July 2016.

Research shows Guzman Y Gomez tops the list, scooping a 92 percent satisfaction rating from its customers.

A close second is gourmet burger chain Grill’d (90 percent), with former top scorer Pizza Capers now taking third place, just one percent behind.

Edging on its heels is Nando’s (88 percent) and then sandwich king Subway (87 percent).

The top 10 fast food outlets for customer satisfaction

  1. Guzman Y Gomez
  2. Grill’d
  3. Pizza Capers
  4. Nando’s
  5. Subway
  6. Hog’s Breath Caf_
  7. La Porchetta
  8. Crust Pizza
  9. Fasta Pasta
  10. Oporto