Graffiti Eaters specialises in surface cleaning and maintenance for both graffiti and stains; the latter operating as Stain Eaters.
Mark Mackenzie, managing director, says that the brand is a second generation, 40 year old family business with 26 proprietary cleaning services.
The two brands operate under the model, Graffiti & Stain Eaters for this mobile franchise.
“We operate in niche industries that involve hard surface stain extraction and protective sealing,” he says.
“We are able to upsell and cross-sell our service offerings to add real value and accountability to our clients.
“There is a lot to learn, but knowledge is power and once mastered gives you a real competitive edge,” says Mackenzie.
“Cash flow is king – when starting any business, make sure you have some saved up cash to get you through the first four to six months.”
As for equipment, the surface restoration vehicle, which is fully equipped with everything required to perform the service, can be leased through financial institutions. Franchisees make profits with upsells for protective coating services.
Franchise territories are also important and provide long term capital growth.
“Our territories are exclusive for marketing but non-exclusive for performing work to already existing happy clients,” explains Mackenzie.
“The model is deliberately designed this way to give the best of both worlds, protection while being able to maximise the potential of every client franchisees bring on board.”
The initial franchise fee $70,000 plus GST excluding the vehicle. Investment is $110,000 plus GST inclusive of the vehicle. The model includes a four week full time training period in Melbourne and ongoing support one-on-one for the following 22 weeks. The franchise fee is 17 percent on net sales, and terms are five years with three options to renew.
“The cleaning industry is large and can be very competitive,” says Mackenzie.
“The secret to success in business is having an edge and being able to get better results in faster time then everyone else.
“That’s where 40 years of experience comes to the fore.”
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