Leading lady at The Coffee Guy

Sarah Stowe

Brand new franchisee Desiree de Gruchy took a risk when she signed up to run the very first The Coffee Guy mobile van in Australia but one month on and she has customers queuing up for her coffee.

Within a fortnight Desiree had a loyal following says The Coffee Guy operations manager Jo Mansfield.

“Desiree has started up superbly well; we served 97 coffees on the seventh day of her launch and sales are increasing each week.”

Based in Yatala, Desiree is loving her new lifestyle.

“Since launching The Coffee Guy mobile van I’m earning more than I expected and my working day begins at 6.15am and ends at 11.45.am – I’ve cleaned the van and equipment and am ready to enjoy life by 1pm every day,” Desiree says.

“The support I have received for the launch of the van has been fantastic, watching and learning how to attract and retain customers has been extremely helpful.”

Founded in 2006 in New Zealand, The Coffee Guy is part of Australia’s multi-food franchise operator Retail Food Group.