Kwik Kopy franchisee Greg Elsey opened his Tuggerah centre in April. Elsey, who was previously employed as customer service manager for a large, multi-national packaging organisation began considering starting his own business two years ago.

“I was looking for something different and I realised I had a choice,” says Elsey, “I could look for another job or do something for myself.”

“The printing industry, and particularly the services that Kwik Kopy provides, is a solid growth area. Large or small, every business needs graphic design and printing services, so the sector has consistent and strong demand,” said Elsey.

“Kwik KopyÕs differentiator is that it is innovative in the services it provides and agile in itÕs ability to advise and service clients. Kwik Kopy was by far the best fit,” he says.

Elsey has a technical background and has been involved with graphics and pre-press before, so it was an area that he was familiar with. However, the real clincher was Kwik KopyÕs unerring focus on customer service.

“IÕve spent most of my career in customer service,” he explains. “This business is all about building and maintaining mutually-beneficial relationships with clients, helping them to understand what they need and delivering on those needs in a timely and cost-effective manner.”

As he has opened a brand new Kwik Kopy centre Elsey was also able to take advantage of the franchise’s current New Owner Incentive Scheme which guarantees his income for a full year.

“The New Owner Incentive Scheme reduced the finance I needed to start up and allowed me to go ahead immediately, Ô he said. “ItÕs invaluable to me — without it, I couldnÕt have started now.”

His start-up marketing expenses were also matched dollar for dollar and bonus sales incentives are in place for his first year of operation.

“The sales incentives certainly provide good motivation to get out there and promote and grow the business.”

Kwik Kopy Tuggerah offers a complete suite of services to its clients. “We have a graphic designer on site so we can provide the full range of design and marketing collateral and we are extremely agile in our delivery.”